Market Intelligence Report
Demand looks real, but the price point is contested by free alternatives.
Market & alternative signals
Relative signal strength per alternative category (SAMPLE index 0–100).
SKP / Report templates
Report templates
All six templates rendered from editable demo fixtures. Every value is marked SAMPLE and is illustrative only.
Adversarial Decision Memo
Do not build the full product yet. Test the “get paid faster” wedge first.
Question
Should we build a €39/month invoicing add-on for small studios?
Synthetic Decision Panel Report
Variant A draws the fewest objections, but the deliverable is misunderstood.
Objection matrix
Directional median objection strength by variant (SAMPLE, 0–3).
| A · €49 | B · €99 | C · €19/mo | |
|---|---|---|---|
| Price feels high | 1 | 3 | 1 |
| Unclear deliverable | 2 | 1 | 2 |
| Trust in reviewer | 2 | 2 | 1 |
| Subscription fatigue | 0 | 0 | 3 |
Score scale: 0 none · 1 weak · 2 moderate · 3 strong
Decision, Disagreement & Consensus Board
Directional verdict: A leads, C polarizes, B is priced out.
Consensus board
Directional median objection strength by variant (SAMPLE, 0–3).
| A · €49 | B · €99 | C · €19/mo | |
|---|---|---|---|
| Price feels high | 1 | 3 | 1 |
| Unclear deliverable | 2 | 1 | 2 |
| Trust in reviewer | 2 | 2 | 1 |
| Subscription fatigue | 0 | 0 | 3 |
Score scale: 0 none · 1 weak · 2 moderate · 3 strong
Live Experiment Results Report
Variant A converted visitors to signups about twice as often in this sample.
Funnel summary
Events per variant (SAMPLE counts).
A · “Plan in 5 min”B · “Eat better”
Visit
620620
Click
186124
Signup
6231
Checkout
1911
Payment
63
Behavior & Funnel Decision Brief
Winning behavior: clicking through the “5-minute plan” promise.
Variant comparison
Events per variant (SAMPLE counts).
A · “Plan in 5 min”B · “Eat better”
Visit
620620
Click
186124
Signup
6231
Checkout
1911
Payment
63