Live Experiment Results Report
Executive summary
A’s concrete time promise outperformed B at every funnel step (SAMPLE data).
The biggest drop-off for both is signup → checkout.
Payment counts are too small to support a pricing conclusion.
01 / 07
Signals statement
We observed behavior, not opinions: clicks, signups, checkout starts and payment attempts from real visitors.
02 / 07
Funnel summary
Events per variant (SAMPLE counts).
A · “Plan in 5 min”B · “Eat better”
Visit
620620
Click
186124
Signup
6231
Checkout
1911
Payment
63
03 / 07
Behavioral read
Visitors respond to a concrete, time-bound promise. Interest collapses when price appears.
04 / 07
Segment differences
| Segment | Signup rate A | Signup rate B |
|---|---|---|
| Mobile | 9.1% | 4.6% |
| Desktop | 12.4% | 5.9% |
05 / 07
Friction points
- Price revealed only at checkout.
- Account creation required before preview.
06 / 07
Next decision
Whether to show price earlier and remove forced signup.
07 / 07
Recommended next experiment
A vs A+visible price, 7 days, same budget.
The SKP suite
Observe real behavior
Test behavior, not opinions.
This report