MEMODirectional verdict: A leads, C polarizes, B is priced out.
Not market validation. Not observed behavior. A structured synthetic read of where relevant personas may prefer, reject, misunderstand or disagree.
DecisionBridge to action: test A’s clarified wording with live traffic.
Executive summary
- Variant A (€49 one-off) had the lowest average objection score in this SAMPLE run.
- Variant B triggered strong price resistance across budget-sensitive personas.
- Variant C split the panel: subscription fatigue versus low entry price.
Scoring model
Comprehension is checked first as a disqualifying gate. Eligible options are summarized with median + range, a forced best-worst tally, segment cuts and polarization; disagreement is reported rather than averaged away.
Use case
Choosing which offer to put in front of real traffic first.
Next step
Move the strongest variant into a live SKPTST behavior test.
Confidence: Low — Synthetic panel. Directional read of objections, not a forecast of demand.
